If you think NFTs are only for consumers, thing again. NFTs can be used to engage professionals from various fields.
Do you deal every day with architects, doctors or lawyers? The world is full of young professionals who would love to get NFTs from brands they work with.
By creating a NFT collection you can share with professionals unique content of interest, such as scientific papers or training courses, or exclusive access as testers to innovative products ready to hit the market.
In this way, NFTs can increase brand loyalty and be used to collect valuable insights or start strategic collaborations to improve brand’s products offer.